Mortgage Demand Data

Moneyfacts' Executive Reports use comprehensive product data that covers the key facts and trends relevant to specific areas of personal finance. Supplied as a monthly PDF, Moneyfacts Executive Reports are designed to assist readers with the decision-making process and product design and are useful to reinforce providers' own findings and help with strategic planning.

The data used within the Moneyfacts Executive Reports are based on statistics obtained from visitors to the Moneyfacts Web Service, which processes over 100,000 searches every month for many of the UK's leading independent financial websites. This data has been verified by academics from the University of East Anglia as representative of the overall UK population.

The Moneyfacts Mortgage Demand Data Executive Report provides an innovative representation of customers' preferences and requirements in the residential mortgage market. The report provides a significant sample of current and historical demand for mortgages in the UK.

The Mortgage Demand Data Executive Report:

• Tracks average mortgage amount and average property price
• Shows changes in demand for mortgages and loan-to-value requirements sought
  by first and second time buyers, and those remortgaging
• Illustrates the split in preference between fixed and variable rate deals for each
  borrower category
• Extends data to represent, amongst other things, visitor preference for the initial rate period of a mortgage and the average loan-to-value within these areas.