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Loyal ISA savers missing out on hundreds a year

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Caitlyn Eastell, Apprentice Press & PR Assistant
Caitlyn Eastell, Personal Finance Analyst 01603 476169 Email Caitlyn
02/04/2026

Loyal ISA savers missing out on hundreds a year

Cash ISA savers are encouraged to transfer out of underperforming closed accounts to avoid missing out on £416, Moneyfactscompare.co.uk analysis can reveal.

Loyal ISA savers missing out on hundreds a year

Cash ISA savers are encouraged to transfer out of underperforming closed accounts to avoid missing out on £416, Moneyfactscompare.co.uk analysis can reveal.

  • Loyal cash ISA savers have been consistently penalised by holding their cash in closed accounts that trail behind the highest rates by over 2%.
  • Currently, savers are missing out on £416 a year by keeping their £20,000 cash ISA allowance in the average closed easy access ISA account at 2.49% compared to the top deal which pays 4.57%.

 

  • Loyal cash ISA savers have been consistently penalised by holding their cash in closed accounts that trail behind the highest rates by over 2%.
  • Currently, savers are missing out on £416 a year by keeping their £20,000 cash ISA allowance in the average closed easy access ISA account at 2.49% compared to the top deal which pays 4.57%.

 

Caitlyn Eastell, Personal Finance Analyst at Moneyfactscompare.co.uk, said:

“Millions of savers could be missing out on hundreds of pounds each year by leaving their money in older, underperforming cash ISAs instead of switching to the most competitive accounts on the market.

“While interest rates have risen significantly in recent years, many loyal ISA customers have been consistently penalised by holding their cash in ‘closed’ accounts that trail behind the most competitive accounts by over 2%, reflecting a wider trend where the most competitive rates are often reserved for new customers. Providers will often prioritise higher rates for new customers as a way to attract fresh deposits to help manage costs or fund future lending.

“Currently, someone with £20,000 in the average closed easy access ISA account is earning just £498 in a year, compared to £914 they could be earning in the top easy access cash ISA. The incentive to switch quickly becomes clear when faced with a £416 shortfall, an amount many savers can’t afford to miss out on, particularly amid ongoing financial pressures. However, when rates were closer to their peak, the gap cost loyal savers as much as £504.

“With the new tax-year now only days away, savers have a fresh opportunity to review their ISA and make sure their money is working as hard as possible. Transferring to a more competitive account can be a simple way to boost returns without affecting this year’s allowance and, most crucially, it protects the tax-free status of those savings. By contrast, withdrawing funds and redepositing them could result in losing those tax benefits. It’s important to check the details of each account carefully; some providers may offer lower rates on transferred-in balances or rely on introductory bonuses meaning the headline rate may not last. To make the most of their tax-free savings, investors should review underlying rates and conditions to avoid disappointment.”

Caitlyn Eastell, Personal Finance Analyst at Moneyfactscompare.co.uk, said:

“Millions of savers could be missing out on hundreds of pounds each year by leaving their money in older, underperforming cash ISAs instead of switching to the most competitive accounts on the market.

“While interest rates have risen significantly in recent years, many loyal ISA customers have been consistently penalised by holding their cash in ‘closed’ accounts that trail behind the most competitive accounts by over 2%, reflecting a wider trend where the most competitive rates are often reserved for new customers. Providers will often prioritise higher rates for new customers as a way to attract fresh deposits to help manage costs or fund future lending.

“Currently, someone with £20,000 in the average closed easy access ISA account is earning just £498 in a year, compared to £914 they could be earning in the top easy access cash ISA. The incentive to switch quickly becomes clear when faced with a £416 shortfall, an amount many savers can’t afford to miss out on, particularly amid ongoing financial pressures. However, when rates were closer to their peak, the gap cost loyal savers as much as £504.

“With the new tax-year now only days away, savers have a fresh opportunity to review their ISA and make sure their money is working as hard as possible. Transferring to a more competitive account can be a simple way to boost returns without affecting this year’s allowance and, most crucially, it protects the tax-free status of those savings. By contrast, withdrawing funds and redepositing them could result in losing those tax benefits. It’s important to check the details of each account carefully; some providers may offer lower rates on transferred-in balances or rely on introductory bonuses meaning the headline rate may not last. To make the most of their tax-free savings, investors should review underlying rates and conditions to avoid disappointment.”

 

ISA savings market analysis - easy access accounts

 

Apr-23

Apr-24

Apr-25

Oct-25

Apr-26

Average easy access ISA - live

2.16%

3.39%

3.05%

2.74%

2.75%

Average easy access - closed

1.77%

2.76%

2.87%

2.65%

2.49%

Top easy access ISA

3.20%

5.17%

5.39%

4.37%

4.57%

Interest loss 

£286

£482

£504

£344

£416

Average live, closed and top easy access ISA rates based on AER with £20,000 deposit as at the start of the month. Interest lost on £20,000 over 12 months, average easy access ISA closed vs Top easy access ISA.

Source: Moneyfactscompare.co.uk

 

 

ISA savings market analysis - easy access accounts

 

Apr-23

Apr-24

Apr-25

Oct-25

Apr-26

Average easy access ISA - live

2.16%

3.39%

3.05%

2.74%

2.75%

Average easy access - closed

1.77%

2.76%

2.87%

2.65%

2.49%

Top easy access ISA

3.20%

5.17%

5.39%

4.37%

4.57%

Interest loss 

£286

£482

£504

£344

£416

Average live, closed and top easy access ISA rates based on AER with £20,000 deposit as at the start of the month. Interest lost on £20,000 over 12 months, average easy access ISA closed vs Top easy access ISA.

Source: Moneyfactscompare.co.uk

 

Notes to editors

You are welcome to use part or all of this press release, so long as we are sufficiently sourced. We would appreciate a link back to Moneyfactscompare.co.uk.

Pioneering financial comparison technology for over 35 years, Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, banking, life, pension and investment products in the UK.

Moneyfactscompare.co.uk is the financial product price comparison site, launched as Moneyfacts.co.uk in 2000 and rebranded to Moneyfactscompare.co.uk in 2023, which helps consumers compare thousands of financial products, including credit cards, savings, mortgages and many more. Unlike other comparison sites, Moneyfactscompare.co.uk shows whole of market data regardless of commercial bias, showing consumers a true picture of the best products based on the criteria they select.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Notes to editors

You are welcome to use part or all of this press release, so long as we are sufficiently sourced. We would appreciate a link back to Moneyfactscompare.co.uk.

Pioneering financial comparison technology for over 35 years, Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, banking, life, pension and investment products in the UK.

Moneyfactscompare.co.uk is the financial product price comparison site, launched as Moneyfacts.co.uk in 2000 and rebranded to Moneyfactscompare.co.uk in 2023, which helps consumers compare thousands of financial products, including credit cards, savings, mortgages and many more. Unlike other comparison sites, Moneyfactscompare.co.uk shows whole of market data regardless of commercial bias, showing consumers a true picture of the best products based on the criteria they select.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

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Adam French Head of Consumer Finance
Rachel Springall Finance Expert
Caitlyn Eastell Personal Finance Analyst