Brand Logo Moneyfacts Group plc
Telephone Icon T: 01603 476476 Email Icon E: enquiries@moneyfacts.co.uk LinkedIn Icon

Fruitful year for debt-busting credit cards and loans

Image of a Moneyfacts Unsecured Lending Treasury Report Image of a Moneyfacts Unsecured Lending Treasury Report Image of a Moneyfacts Unsecured Lending Treasury Report
Rachel Springall, Press Officer
Rachel Springall, Press Officer / Finance Expert 01603 476210 Email Rachel
31/12/2025

Fruitful year for debt-busting credit cards and loans

Fruitful year for debt-busting credit cards and loans

Moneyfacts UK Unsecured Lending Trends Treasury Report data, which studies the UK personal finance market (Credit Cards, Personal Loans and Overdrafts), reveals the average length of a 0% balance transfer deal rose to a three-year high, with the majority of unsecured personal loan average rates falling during 2025. Borrowers will be hopeful for rate cuts and further activity among providers in 2026.

 

Moneyfacts UK Unsecured Lending Trends Treasury Report data, which studies the UK personal finance market (Credit Cards, Personal Loans and Overdrafts), reveals the average length of a 0% balance transfer deal rose to a three-year high, with the majority of unsecured personal loan average rates falling during 2025. Borrowers will be hopeful for rate cuts and further activity among providers in 2026.

 

  • The average interest-free balance transfer term on credit cards rose to 585 days, a three-year high (589 – November 2022). The term is up from 571 days in September 2025, with terms up by around 70 days year-on-year. The number of interest-free balance transfer offers fell to 64 in December 2025, a year ago there were 63 deals.
  • Balance transfer fees have held at 2.51% on average since September 2025. The rate is also higher year-on-year and has sat above 2% since October 2022.
  • The average interest-free purchase term on credit cards rose to 291 days, up from 284 days in September 2025, with terms up by around 30 days year-on-year. The number of interest-free purchase offers fell to 62, from 65 since September 2025, now the same number of deals as recorded a year ago (62 – December 2024).
  • Between the start of September 2025 and the start of December 2025, the average purchase APR (which includes card fees) began and ended this period at 35.7% APR, but the rate rose briefly to 35.8% APR in November, its highest point since our electronic records began two decades ago, in June 2006. The average purchase PA (per annum) rate rose to 26.637% over the same period, due to a combination of rate rises, the removal of lower rate cards and launches of higher rate cards.
  • Average unsecured personal loan rates have fallen for the majority of tiers since the start of September 2025, (including loan tiers at £5,000 over three years, £7,500 over five years and £10,000 over five years, but excluding £3,000 over three years, which rose). Year-on-year, rates overall are lower, which may delight borrowers moving into 2026.
  • The average interest-free balance transfer term on credit cards rose to 585 days, a three-year high (589 – November 2022). The term is up from 571 days in September 2025, with terms up by around 70 days year-on-year. The number of interest-free balance transfer offers fell to 64 in December 2025, a year ago there were 63 deals.
  • Balance transfer fees have held at 2.51% on average since September 2025. The rate is also higher year-on-year and has sat above 2% since October 2022.
  • The average interest-free purchase term on credit cards rose to 291 days, up from 284 days in September 2025, with terms up by around 30 days year-on-year. The number of interest-free purchase offers fell to 62, from 65 since September 2025, now the same number of deals as recorded a year ago (62 – December 2024).
  • Between the start of September 2025 and the start of December 2025, the average purchase APR (which includes card fees) began and ended this period at 35.7% APR, but the rate rose briefly to 35.8% APR in November, its highest point since our electronic records began two decades ago, in June 2006. The average purchase PA (per annum) rate rose to 26.637% over the same period, due to a combination of rate rises, the removal of lower rate cards and launches of higher rate cards.
  • Average unsecured personal loan rates have fallen for the majority of tiers since the start of September 2025, (including loan tiers at £5,000 over three years, £7,500 over five years and £10,000 over five years, but excluding £3,000 over three years, which rose). Year-on-year, rates overall are lower, which may delight borrowers moving into 2026.

Rachel Springall, Finance Expert at Moneyfacts, said:

“Moving into 2026 it may be pleasing news for borrowers to know it’s more affordable to consolidate debts using an unsecured personal loan and that they have more breathing space with a 0% balance transfer card. The average rate on a £5,000 loan over three years is around 0.50% lower on average year-on-year, now 10.7% APR. 2025 has also been a fruitful year of activity among credit card providers. The market has seen a stark improvement to interest-free terms, now around 70 days longer on average than a year ago (December 2024 versus December 2025). This compares to a subdued year-on-year rise of just four days for the previous 12-month period (December 2023 versus December 2024). Borrowers will no doubt be yearning for more good news moving into 2026, and it is hoped that interest rates should fall further thanks to recent cuts to the Bank of England base rate. However, the pricing for unsecured lending is more in tune with the risk appetite of lenders, and interest-free deals can bend more to the seasonable demands of consumers.

“It is not all good news for borrowers, such as those who pick a balance transfer credit card that charges a transfer fee upfront. Over the past 12 months, the average balance transfer fee has risen from 2.44% to 2.51%, which means to move a debt of £3,000 would cost £75.30 right now, but some of the longest 0% transfer cards charge much more upfront. However, it is still beneficial to move debts that are incurring interest to a 0% offer, and to make fixed payments every month to clear the debt quickly. A recent study by UK Finance revealed that over the 12 months to September, 48.4% of credit card accounts incurred interest. According to the Money Charity, supported by Vanquis Bank, the average credit card debt per household stands at £2,660. This debt could be cleared by using a 0% balance transfer card in two years if someone repaid £115 every month, so it’s really worthwhile to review any repayments moving into 2026.

“It will be essential that new and existing borrowers take time to check their credit report before they apply for a credit card or loan, and make sure they have a steadfast repayment plan in place to become debt-free. Credit cards are an ideal safety net in emergencies, especially as borrowers can change to a minimum repayment, but those who need a stricter plan will find an unsecured personal loan an ideal choice in 2026 to consolidate debts.”

Rachel Springall, Finance Expert at Moneyfacts, said:

“Moving into 2026 it may be pleasing news for borrowers to know it’s more affordable to consolidate debts using an unsecured personal loan and that they have more breathing space with a 0% balance transfer card. The average rate on a £5,000 loan over three years is around 0.50% lower on average year-on-year, now 10.7% APR. 2025 has also been a fruitful year of activity among credit card providers. The market has seen a stark improvement to interest-free terms, now around 70 days longer on average than a year ago (December 2024 versus December 2025). This compares to a subdued year-on-year rise of just four days for the previous 12-month period (December 2023 versus December 2024). Borrowers will no doubt be yearning for more good news moving into 2026, and it is hoped that interest rates should fall further thanks to recent cuts to the Bank of England base rate. However, the pricing for unsecured lending is more in tune with the risk appetite of lenders, and interest-free deals can bend more to the seasonable demands of consumers.

“It is not all good news for borrowers, such as those who pick a balance transfer credit card that charges a transfer fee upfront. Over the past 12 months, the average balance transfer fee has risen from 2.44% to 2.51%, which means to move a debt of £3,000 would cost £75.30 right now, but some of the longest 0% transfer cards charge much more upfront. However, it is still beneficial to move debts that are incurring interest to a 0% offer, and to make fixed payments every month to clear the debt quickly. A recent study by UK Finance revealed that over the 12 months to September, 48.4% of credit card accounts incurred interest. According to the Money Charity, supported by Vanquis Bank, the average credit card debt per household stands at £2,660. This debt could be cleared by using a 0% balance transfer card in two years if someone repaid £115 every month, so it’s really worthwhile to review any repayments moving into 2026.

“It will be essential that new and existing borrowers take time to check their credit report before they apply for a credit card or loan, and make sure they have a steadfast repayment plan in place to become debt-free. Credit cards are an ideal safety net in emergencies, especially as borrowers can change to a minimum repayment, but those who need a stricter plan will find an unsecured personal loan an ideal choice in 2026 to consolidate debts.”

 

Credit card market analysis

 

Dec-23

Dec-24

Sep-25

Nov-25

Dec-25

Average purchase APR (includes fee)

34.6%

35.3%

35.7%

35.8%

35.7%

Average purchase rate per annum

25.830%

25.903%

26.469%

26.604%

26.637%

Average cash rate per annum

29.449%

29.428%

29.826%

29.907%

29.915%

Average interest-free purchase term (days)

244

262

284

292

291

Number of introductory interest-free purchase deals

57

62

65

63

62

Average interest-free balance transfer term (days)

508

512

571

580

585

Number of introductory interest-free balance transfer deals

60

63

65

65

64

Average balance transfer fee

2.38%

2.44%

2.51%

2.50%

2.51%

Data based on the start of the month.

Source: Moneyfacts Treasury Reports

 

Loan market analysis

Unsecured personal loan average rate (APR)

Dec-23

Dec-24

Sep-25

Nov-25

Dec-25

£3,000 over three years

16.5%

16.6%

16.6%

16.7%

16.8%

£5,000 over three years

11.0%

11.2%

11.1%

10.5%

10.7%

£7,500 over five years

8.8%

8.5%

8.4%

8.2%

8.3%

£10,000 over five years

8.7%

8.4%

8.3%

8.1%

8.2%

Average interest rates based as at the start of the month.

Source: Moneyfacts Treasury Reports

 

 

Credit card market analysis

 

Dec-23

Dec-24

Sep-25

Nov-25

Dec-25

Average purchase APR (includes fee)

34.6%

35.3%

35.7%

35.8%

35.7%

Average purchase rate per annum

25.830%

25.903%

26.469%

26.604%

26.637%

Average cash rate per annum

29.449%

29.428%

29.826%

29.907%

29.915%

Average interest-free purchase term (days)

244

262

284

292

291

Number of introductory interest-free purchase deals

57

62

65

63

62

Average interest-free balance transfer term (days)

508

512

571

580

585

Number of introductory interest-free balance transfer deals

60

63

65

65

64

Average balance transfer fee

2.38%

2.44%

2.51%

2.50%

2.51%

Data based on the start of the month.

Source: Moneyfacts Treasury Reports

 

Loan market analysis

Unsecured personal loan average rate (APR)

Dec-23

Dec-24

Sep-25

Nov-25

Dec-25

£3,000 over three years

16.5%

16.6%

16.6%

16.7%

16.8%

£5,000 over three years

11.0%

11.2%

11.1%

10.5%

10.7%

£7,500 over five years

8.8%

8.5%

8.4%

8.2%

8.3%

£10,000 over five years

8.7%

8.4%

8.3%

8.1%

8.2%

Average interest rates based as at the start of the month.

Source: Moneyfacts Treasury Reports

 

Notes to editors

You are welcome to use part or all of this press release, so long as we are sufficiently sourced. We would appreciate a link back to Moneyfactsgroup.co.uk.

Pioneering financial comparison technology for over 35 years, Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, banking, life, pension and investment products in the UK.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Notes to editors

You are welcome to use part or all of this press release, so long as we are sufficiently sourced. We would appreciate a link back to Moneyfactsgroup.co.uk.

Pioneering financial comparison technology for over 35 years, Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, banking, life, pension and investment products in the UK.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Contact Us If you're looking for extra comment, a chart or more information, then please give us a call. We are always more than happy to help.
Adam French Head of News & Communications
Rachel Springall Press Officer / Finance Expert
Caitlyn Eastell Press & PR Executive